Last Post – Elan Goss

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I really enjoyed this class because it allowed non-graphics student the opportunity to learn different techniques and programs that they would not have otherwise been able to learn. I am happy that I was able to learn how to use InDesign, Photoshop, and Ilustrator. I think these programs are becoming more widely used and it is wonderful to be able to know how to use them, at least a little bit. The lectures were extremely helpful because it allowed peer critiques. It is always important to have others look at your work because your eyes can miss details, especially when you’ve been looking at a project for a long time. Overall I really enjoyed this course, and while the course work was quite intense it was enjoyable and always beneficial.

Elan Goss Grid – response

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Before reading the ‘Grid’ chapter I never truly understood how formulaic magazine, web design, and print layouts were. I simply thought that designers came up with a layout idea and applied the text accordingly. However, grid described how designers implement various grid layouts to ensure that text, images, and titles lay out in specific way and are formated to match exactly. I think it is interesting how even the most creative side of the communication field still follows a very definite structure to ensure perfection and unity.

Allen Adamson Response – Elan Goss

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Allen Adamson’s speech the other day was not only insightful, but also captivating. The way he spoke held my attention throughout his presentation, and allowed me to further understand the other side of marketing and advertising. From Mr. Adamson’s presentation I was able to fully understand how affective advertising and marketing truly are. When consumers see ads they don’t understand the time and effort that was put into the 30 second interruptions to our TV programs. Mr. Aadamson explained how every ad is experimented, analyzed, and tested before it even comes in contact with consumers to ensure their clients products will have the greatest impact on consumers. I thought it was so interesting how marketers and companies use unique ways to sell products and create product identification. A simple modern laundry mat created by LG is effectively helping the company increase their revenue in the long run simply through product recognition. It is just so interesting how truly comprehensive marketing is, and how marketers must really understand the inner workings on the human mind.

EJG Current Events Post

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As I scanned the different graphical websites I came across many interesting articles about different typefaces, logo changes and color in graphic media, however, the article that was definitely most eye-catching was an article discussing the latest issue of Pop magazine featuring Britney Spears. Pop  is a British fashion magazine that is completely unconventional. The magazine not only utilizes different page sizes, but they use different typefaces, color, and fonts to elucidate their pages. Takashi Murakami, the creative art director, for Britney’s cover strove to enact a Japanese magazine layout. The use of bright neon colors, and retro flower art truly capture the youthfulness of Japanese culture. Murakami further attempted to mimic the Japanese magazine culture by using Japanese typeface to spell Britney’s name. Overall I think that the Pop cover accurately demonstrated a Japanese magazine style, and it doesn’t hurt that Britney’s on the cover 🙂

Elan Goss ‘Letter’ Response

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Before I even began reading “Thinking with Type” by Ellen Lupton I flipped through the chapter, and was immediately drawn into the book. The book is so captivating because it is set up in such a way that there is a combination of text and pictures. The images aren’t simply accompaniments to the text, they actually display information in a visually pleasing way. No offense, but learning about typeface and fonts isn’t the most exciting topic, so it was truly surprising to be drawn into such a book. Lupton’s book truly demonstrates how graphics have the ability to entice readers and make mundane subject matter much more bearable to read. While some textbooks teach by simply spweing endless pages of text, ‘Thinking with Text’ teaches about graphics by example. I just think that this book is truly successful because it makes you want to read it (unlike other readings 🙂